{"id":251,"date":"2019-10-15T12:59:04","date_gmt":"2019-10-15T12:59:04","guid":{"rendered":"https:\/\/utia.tennessee.edu\/training\/?page_id=251"},"modified":"2019-10-15T12:59:04","modified_gmt":"2019-10-15T12:59:04","slug":"utia-brand-standards-for-the-web","status":"publish","type":"page","link":"https:\/\/utia-dev.tennessee.edu\/wpguide\/utia-brand-standards-for-the-web\/","title":{"rendered":"UTIA Brand Standards for the Web"},"content":{"rendered":"
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A strong brand carries through an organization\u2019s look, its words, and its culture\u2014both in person and virtually. Our website is often the first interaction our future clientele, partners, students, and faculty and staff members have with UTIA. A consistent, cohesive, accessible site helps us to provide them with the Real. Life. Solutions. they seek. <\/p>\n\n\n\n

Our Written Identity<\/h2>\n\n\n\n

The UTIA Editorial Guide<\/a><\/em> sets recommendations to ensure we communicate our identity clearly in text. It provides a framework for consistent communication to our audiences\u2014the public, our clientele, our alumni and friends, our students, and the media. <\/p>\n\n\n\n

Writing for the Web<\/h2>\n\n\n\n

The UTIA Brand Standards website has best practices for writing website content<\/a>. <\/p>\n\n\n\n

Technical Guidelines<\/h2>\n\n\n\n

Technical Guidelines<\/a> regarding accounts and infrastructure, domain names, and maintenance of websites can also be found on the UTIA Brand Standards website.<\/p>\n\n\n\n

Using Photography<\/h2>\n\n\n\n

Just as our text content tells a story, so does our visual content. Choose images intentionally, rather than dropping in any picture just to fill white space. Images should convey impact and meaning just as text does. There are guidelines that should be followed when selecting images for the web<\/a>.<\/p>\n\n\n