\n\nKNOXVILLE, Tenn. – The SCN Coalition \u2013 a public\/checkoff\/private partnership formed in 2018 to increase the number of growers who are actively managing soybean cyst nematode (SCN) \u2013 won a national Best of NAMA Award in 2019 for their public relations campaign. The National Agri-Marketing Association (NAMA) is the largest U.S. association for marketing and agribusiness, and the Best of NAMA Awards honor the nation\u2019s best work in agricultural communications. Since its launch, The SCN Coalition\u2019s public relations efforts have made 12.1 million impressions among North America\u2019s soybean growers. <\/p>\n\n\n\n
\u201cThe SCN Coalition is a large team effort, and there are dozens of people responsible for our successful campaign launch,\u201d says Samuel Markell, plant pathologist at North Dakota State University and leader of The SCN Coalition. \u201cWe built the SCN Coalition as a public-private partnership. This includes university scientists<\/a> in 28 states and Ontario.\u201d<\/p>\n\n\n\n Tennessee is represented by Heather Kelly, a University of Tennessee Extension plant pathologist and associate professor with the Department of Entomology and Plant Pathology. Kelly is housed at the West Tennessee AgResearch and Education Center. Her research and extension programs focus on the major disease challenges for Tennessee producers.<\/p>\n\n\n\n Markell says the goal of The SCN Coalition\u2019s campaign is to have the entire industry speak with one voice in an effort to reduce the economic loss that soybean growers are facing from SCN. It starts with \u201cTake the test. Beat the pest.\u201d Growers need to know their SCN numbers, and that starts by testing their fields so they know what their nematode populations are doing. <\/p>\n\n\n\n \u201cSCN is North America\u2019s top yield-limiting pest in soybeans. Unfortunately, research<\/a> shows SCN populations are adapting and reproducing on PI 88788, the source of resistance used in 95% of all SCN-resistant varieties, and yields are decreasing,\u201d he adds. \u201cMost soybean growers are not aware that their yield loss is increasing. That\u2019s why we formed the coalition.\u201d<\/p>\n\n\n\n To learn more about the SCN Coalition, or to find state-specific recommendations, go to thescncoalition.com<\/a>.<\/p>\n\n\n\n